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booklets
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Fran brings her 45 years of food industry expertise to you!
Fran brings her 45 years of food industry expertise to you!
As Seen On
About Fran Friefeld, RD, CCN, P.H.Ec
Registered Dietitian, Certified Canine Nutritionist and Food Industry Expert
Fran Friefeld, RD, CCN, P.H.Ec. , the K-9 RD, is both a Registered Dietitian (RD), Certified Canine Nutritionist (CCN) with over four decades of experience as a thought leader in the food industry.
Fran demonstrates unwavering commitment to nutrition expertise and transparency through education and advocacy. By holding pet food manufacturers and other key stakeholders within the food supply chain accountable for their practices, she helps ensure dogs have access to a healthier food supply that promotes optimal health and longevity. This accountability-focused approach aims to reshape the dog food industry by verifying that every ingredient and health claim is truthful, substantiated, and genuinely beneficial for our canine companions.
Industry Expert
Expert Guidance You Can Trust
Navigating the Pet Food Maze
Fran’s exceptional combination of credentials enables the delivery of expert guidance to pet owners navigating the increasingly complex pet food market. With over 45 years of experience and expertise, and with an unbiased approach, she navigates and polices the marketplace, reviewing and critiquing products and holding companies accountable for transparency and truth in ingredients, labeling and nutritional claims.
Expert Guides
Fran is the dog food industry guru, knowing every dog food product, every topper, every supplement and every treat on the pet food market from the ingredients, packaging materials, label marketing and claims. She knows all the nutritional information that’s on and off-label. Most importantly, she knows how to combine all of the above in the healthiest way to meet the unique needs of every dog.
Fran’s Latest Reveal
Fran’s exceptional combination of credentials enables the delivery of expert guidance to pet owners navigating the increasingly complex pet food market. With over 45 years of experience and expertise, and with an unbiased approach, she navigates and polices the marketplace, reviewing and critiquing products and holding companies accountable for transparency and truth in ingredients, labeling and nutritional claims.
Food
Fran’s exceptional combination of credentials enables the delivery of expert guidance.
Industry
Fran’s exceptional combination of credentials enables the delivery of expert guidance.
Industry Expert
Expert Guidance You Can Trust
The Dog Food Industry Guru
Fran expertly navigates and evaluates the marketplace, reviewing and critiquing products. She knows every dog food, every topper, every supplement and every treat on the pet food market from the ingredients, packaging materials, label marketing and claims. She knows all the nutritional information that's on and off-label. Most importantly, she knows how to combine all of the above in the healthiest way to meet the unique needs of every dog.
3X published Author
FRAN’S BOOKS
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Enforcing Food Industry Standards to Nourish Dogs Right
By holding the industry accountable to higher standards for transparency, ingredient integrity, labeling accuracy, and nutritional claims, Fran helps ensure dogs have access to a healthier food supply that promotes optimal health and longevity.
Fran Reveals The Truth
Fran Is Reshaping The Dog Food Industry By Verifying That Every Ingredient And Health Claim Is Truthful, Substantiated, And Genuinely Beneficial For Our Canine Companions.
Recommend products
Dog Foods, Supplements, Recipes and Nutrition Guides
Fran is brand-neutral, impartial, and unbiased, giving you confidence in your selections. Rather than favoring or promoting specific brands, she focuses on the key aspects of each product. This approach allows you to evaluate options based on their actual features, performance, and functionality—helping you choose the best product, not just the most well-known one.
consultation
Fran’s Services & Products
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Consultation Services for dog parents
Through evidence-based nutritional science, Fran empowers you, as a dog owner, to make informed food and supplement choices that support healthier, longer lives through personalized food plans that meet your dog’s unique needs.
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